Our Stories

Innovation, commitment, and trust help deliver an industry milestone

For 20 years, Optium Museum Acrylic® has been trusted by custom framers for its incredible clarity and protection. To mark this milestone anniversary, Tru Vue® will be celebrating this year.

“We are thrilled to mark this occasion and reflect on the impact Optium Museum Acrylic has had on the framing industry”, states Jane Boyce, President of Tru Vue.

“This product has been setting the standard in glazing clarity and protection for 20 years, and we couldn’t have achieved this milestone without the talent and trust from framers around the globe.”

Innovation paired with exceptional US based manufacturing launched Optium into the market in 2002 and it’s what has sustained its growth. In 2019, Tru Vue rallied around insights to create an offering of small sizes to drive framer efficiency.

“By launching smaller sizes of our 3mil product, Optium became more accessible than ever; allowing custom framers additional opportunities to provide it to their customers and grow their business.” says Boyce.

Tru Vue is excited to see what’s next for this ultimate acrylic offering and will be celebrating framers with outreach and recognition all year long. “This product has evolved the market and we take pride in our dedicated history as well as the partnerships it helped to develop,” remarked Boyce.

To celebrate this exciting milestone, Tru Vue teamed up with some of its longtime framing partners to create a special commemorative video, sharing notable moments using the ultimate acrylic. Watch the video: https://bit.ly/3GTD5kd.